Whether you are riding the crest of a wave or navigating turbulent waters, South Break Media was formed to provide a reliable, honest and forward-thinking companion to any business, organisation or individual.
South Break Media is a communications company based in the Illawarra on the NSW South Coast.
South Break was formed in 2021 as a partnership between long-time media professional Julian O’Brien and successful Sydney businessman Paul Smith, the founder and chairman of Total Sport + Entertainment and chairman and majority owner of the Sydney Kings and Sydney Flames.
Offering a diverse range of services, South Break gives clients access to decades of experience navigating the Australian media, business and sporting landscapes.
“Storytelling is the most powerful way to put ideas into the world today.”
American theologian Robert McAfee Brown
Since being founded in September 2021, South Break Media has been making waves both nationally and across the Illawarra.
We work with our clients to get them the exposure when and where it matters most.
South Break Media has worked with several of the Illawarra and Sydney’s biggest and most prominent brands, using our experience, expertise and relationships to get our clients the best results possible.
We are uniquely positioned to be able to offer our partners both media and communications advice, support in terms of business growth and government lobbying expertise.
Whatever your communications and marketing needs, South Break Media can help you either through turbulent waters or continue to ride the crest of a wave.
KINGS’ RECORD RUN
SBM CEO Julian O’Brien was Director of Comms for the Sydney Kings’ back-to-back NBL championships and helped the club achieve attendance records and regain its position as the marquee basketball brand in the country.
THE FUTURE OF STEELMAKING
South Break Media worked with steelmaking giant BlueScope on the community consultation plan delivery for the $800m project to reline its No. 6 blast furnace.
THE STORY OF STEEL
We are continuing to work with BlueScope capturing stories and content ahead of the centenary of steelmaking in the Illawarra, to be commemorated in 2028.
ENERGISING THE ILLAWARRA
South Break Media CEO Julian O’Brien is comms and PR manager for Sicona Battery Technology, one of the Illawarra’s most exciting new energy companies.
MAKING HISTORY
South Break Media led the campaign and release of Sicona’s $22m Series A capital raise, which made headlines both nationally and internationally.
WOLLONGONG: A BIKE FRIENDLY CITY
Destination Wollongong has been a foundation client of South Break Media, working together on a range of initiatives including Wollongong’s status as the only UCI Bike Friendly City in the southern hemisphere.
Learn more about our team.